Buying a mattress is one of the hardest customer experiences across the globe. However, some companies have tried to improve it. Buying mattress is not like buying any other product but since the introduction of the online stores or markets, things have changed. A consumer can now go online and choose his or her best mattress based on the needs and budget.
Online business has grown fast for past few years and has a potential to make mattress industries multi-billion-dollar market. However, with many mattress companies joining the online market, online market for mattresses has become more competitive. Below is a list of the fastest growing mattress companies:
- Casper mattress company
Casper is not the first company to sell mattresses online when it was first launched in 2013, but it has gained a lot of popularity after attracting venture capital funding. Statistics show that Casper was able to surpass its revenues of 200 million dollars in 2016 only. At first, Casper began as a mattress manufacturing and selling company before it moved into sheets and pillows. The company started selling mattresses at a price of $950 but currently they are selling dog mattresses at a cost of about $125. After making it a pet-product company, the company is still growing rapidly and they are looking forward to make more new products.
- Purple Mattress Company
This is another fastest growing mattress company located in the United States. The company is known for development of a patented gel which was licensed and has been used in manufacturing of comfort mattresses for years. The company was founded in 2016 when they were able to assemble their hyperelastic polymer into a mattress that was sold directly to consumers at a price of $999. The growth of this company was facilitated by the crowdfunding campaign and a viral marketing video designed by Harmon Brothers. In addition to mattresses, the company is now manufacturing sheets from stretchy bamboo and pillows from the same purple gel. The company revenue is expected to surpass $200 million by the end of 2017.
- Tuft and Needle Company
This is a company that was launched in 2012 when founders discovered they could sell a foam mattress directly to consumers at a price of $300. Right now, the company is selling their mattresses at a low price of $600 for a queen mattress which is cheap compared to its competitors. With minimal marketing, the company’s revenue stood at $100 million in 2016, and is expected to be above $150 in 2017. The company gained much popularity when they first made a pillow that was going for $100. After they realized they had overpriced the product, they lowered the price to $25 and refunded cash to consumers who had earlier bought the pillow at $100. By the way, this company seems to make the best mattress for side sleepers.
- Leesa Mattress Company
Leesa is a company that produces 3rd generation mattresses which feature three layers made of foam with a queen selling at price of $940. It is a company that produces best mattress compared to its competitors. As if that is not enough, the company has a social impact strategy where one mattress is donated after every 10 sells. Statistics show that the company has donated more than 10,000 mattresses since the strategy was launched. Leesa Company is fast growing and its revenues are expected to surpass $150 million this year an increase from $80 million in 2016.
- Saatva Mattress Company
This is an online mattress company which is well known for its luxury mattresses. The company was first launched in 2010 and now sells mattresses giving you three options based on the price. Their mattress prices range from $999 for a medium sized mattress to $1,899 for a queen. The company’s national advertisement is expected to raise the revenues to about $220 million. However, the company’s major target is to become a $1 billion company.